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  "title": "Purple Cow",
  "subtitle": null,
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  "isbn": "978-15-9184-317-7",
  "pages": 224,
  "published": "2009-11-12",
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  "description": "The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin...",
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