{
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  "title": "Purple Cow",
  "subtitle": null,
  "url": "https://www.archivodelibros.es/seth-godin/en/purple-cow/9780241992203",
  "publisher": "Penguin",
  "publisher_series": [],
  "translators": [],
  "medium": "audio",
  "duration_seconds": 10740,
  "narrators": [
    "Seth Godin"
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  "illustrators": [],
  "cover_artists": [],
  "isbn": "978-02-4199-220-3",
  "pages": null,
  "published": "2020-11-24",
  "language": "en_GB",
  "cover": "https://quivercdn.com/covers/penguin/seth-godin/purple-cow_978-02-4199-220-3.jpg?v=2026-04-25%2018%3A35%3A08",
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  "binding": "Audiolibro · 2 h 59 min",
  "description": "Brought to you by Penguin. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. © Seth Godin 2005 (P) Penguin Audio 2020",
  "book": {
    "title": "Purple Cow",
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    "url": "https://www.archivodelibros.es/seth-godin/en/purple-cow"
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  "authors": [
    {
      "name": "Seth Godin",
      "slug": "seth-godin",
      "url": "https://www.archivodelibros.es/seth-godin"
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