{
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  "title": "Purple Cow",
  "subtitle": null,
  "url": "https://www.archivodelibros.es/seth-godin/en/purple-cow/9780141924861",
  "publisher": "Penguin",
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  "isbn": "978-01-4192-486-1",
  "pages": null,
  "published": "2005-01-27",
  "language": "en_GB",
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  "description": "You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.",
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    "title": "Purple Cow",
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    "url": "https://www.archivodelibros.es/seth-godin/en/purple-cow"
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  "authors": [
    {
      "name": "Seth Godin",
      "slug": "seth-godin",
      "url": "https://www.archivodelibros.es/seth-godin"
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