After the end of the Cold War, neoliberalism, with its belief in the virtues of markets and competition, seemed to have triumphed. Communism had been defeated – and Friedrich Hayek, the spiritual father of neoliberal economics, had just about lived to see it. But in the decades that followed, Hayek’s disciples knew that they had a problem. The rise of social movements, from civil rights and feminism to environmentalism, were now proving roadblocks in the road to freedom, nurturing a culture of government dependency, public spending, political correctness and special pleading. Neoliberals needed an antidote. In this illuminating new book, historian Quinn Slobodian reveals how, from the 1990s onwards, neoliberal thinkers turned to nature, in an attempt to roll back social changes and to return to a hierarchy of gender, race and cultural difference. He explores how these thinkers drew on the language of science, from cognitive psychology to genetics, in order to embed the idea of ‘competition’ ever deeper into social life, and to advocate cultural homogeneity as essential for markets to truly work. Reading and misreading the writings of their sages, Friedrich Hayek and Ludwig von Mises, they forged the alliances with racial psychologists, neoconfederates, ethnonationalists that would become known as the alt-right. Hayek’s Bastards shows that many contemporary iterations of the Far Right, from Javier Milei to Donald Trump, emerged not in opposition to neoliberalism, but within it. As repellent as their politics may be, these supposed disruptors are not defectors from the neoliberal order, but its latest cheerleaders.
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