In a world full of job uncertainty and portfolio careers, there is one vital skill that all of us should develop - that of selling ourselves. Based on her experience as psychologist on the Labour Party's election campaign and a decade training people in companies such as BA, BT and M&S, Philippa Davies' book takes an insightful look into the very personal aspects of irresistibility. The book includes advice on: - the world of the constant sale - the psychology of influencing others - influencing skills in specific situations - packaging yourself and seeing off the competition Written in a frank, accessible style, and full of practical advice, useful tips and, above all, humour, Philippa Davies' book will help us all to become truly hard to resist.
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