The Smarter Screen

The Smarter Screen - Ediciones

3 ediciones

The Smarter Screen

Editorial: portfolio

ISBN: 978-01-4310-875-7

ISBN sin guiones: 9780143108757

Tipo de cubierta: Softcover

Páginas: 256

Fecha de publicación: 2017-02-07

Idioma: inglés (Estados Unidos)

The Smarter Screen

Editorial: piatkus

ISBN: 978-03-4941-040-1

ISBN sin guiones: 9780349410401

Tipo de cubierta: Softcover

Páginas: 1

Fecha de publicación: 2015-10-06

Idioma: inglés (Reino Unido)

The Smarter Screen

Editorial: piatkus

ISBN: 978-03-4941-039-5

ISBN sin guiones: 9780349410395

Tipo de cubierta: Softcover

Páginas: 1

Fecha de publicación: 2015-10-06

Idioma: inglés (Reino Unido)

Disponible en otros idiomas

The Smarter Screen

Shlomo Benartzi

Primera publicación: 2015-10-06

'A must-read for investors, business owners, and anyone else with a stake in how people make decisions in the digital age' Bill Harris, CEO of Personal Capital and former CEO of PayPal The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention. This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.